It’s been two years since the film Billion Dollar Bully was released, and it seems like not much has changed at Yelp. “They either pay more money to push better reviews higher up on their Yelp business page, or they get hosed by negative reviews that may or may not have merit,” Bechor says. With more scrutiny coming to major tech companies in the past month (most notably, the whistleblower report on the Facebook suite of companies) might this dynamic change? Congress is putting pressure on big tech companies in an effort to stop them from hiding behind their algorithms, but small businesses that rely on their reputation feel the pressure of a “pay to play” no-win situation. For many business owners, the business model feels definitely skewed toward the “for worse” side of that equation, says Smith, who helps clients manage their online reputation, and finds Yelp among “the most problematic platforms to work with.” Yelp is a business advertising and review platform that seems by all accounts here to stay, for better or worse. “Yelp was more than happy to take his advertising dollars, but wouldn’t help Joe with a seemingly random review that he felt did not conform to Yelp’s terms of service,” says Joseph Smith, owner of 1REALTOUR.īechor is not alone. When Joe Bechor, CEO and founder of California Skyline Remodeling of Van Nuys, California, tried to work with Yelp to ethically manage his business profile and ad spend with Yelp, he ran up against a virtual brick wall.
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